We enhance and strengthen relationships between organisations and their customers by creating bespoke curated content management programmes.
is a structured process we have developed that uses geo-demographic profiling, and lifestyle and behavioural analysis from existing or commissioned exercises to truly understand customer motivations and values, so that we can curate accurate content.
It then provides a system that allows us to work meticulously to develop a range of exclusive content ranging from editorial, experience, promotional and third party offers that will resonate with chosen target audiences. We commission content, recruit partners and negotiate and contract with third parties, and then develop creative communications. All delivered through whichever channel and technology is most appropriate.
For more information on Horsepower: please click here.